The tradition of eating a relaxed weekend brunch with friends and family is now widely practiced
throughout the United States.
It first rose to popularity in the US during the 1930s and, whether eaten out or at home, has become an essential part of many people's Sunday afternoon.
But as breakfast trends have begun to shift towards speed and convenience, can brunch adapt to fit into our changing preferences?
Formed by combining the words 'breakfast' and 'lunch', the word brunch was first recorded in use in
Unlike its name, however, the origins of the meal itself aren't particularly clear and, as is the case with many traditions, there are a number of competing explanations for its origins.
Brunch's rise in popularity during the 1930s was likely due to a combination of popularity among movie stars and falling church attendance.
Hotels saw a gap in the market on a day when many restaurants were closed and were quick to exploit it.
Nowadays, brunch is popular particularly in bigger cities, where it's usually eaten at some point between 11am and mid-afternoon, sometimes with alcoholic drinks like the mimosa, and almost always at a leisurely pace.
Recently, demand has been growing for fast breakfasts bought and eaten on the way to work. Many fast
food restaurants have responded to this trend by increasing the range of their breakfast menus and
serving breakfast for a longer part of the day. Grabbing a quick breakfast on the move saves time and
comes at a low price, but what about brunch? Although normally something to take time over at the
weekend, several fast food restaurants have made attempts to break into the brunch market, and the
rising popularity of quick breakfasts could help this along. In particular, longer serving windows mean
it's now possible to find breakfast items later in the day, crossing over into the traditional brunch
With our increasingly busy lifestyles, it seems like only a matter of time before grabbing a fast brunch to tide us over until lunch is a common activity. With greater access to quick, portable brunch items, it's likely that fast brunch will be an emerging trend with rapid growth over the next few years.
The ideal fast brunch should combine sweet, savory and … speed. Ingredients should always be fresh and varied. Among those to be always served warm, you can find bacon, eggs (omelet, scrambled, soft-boiled…), quiche, sausages, steaks, tomatoes, potatoes, a choice of different types of bread, French toasts, croissants…
Cold plates may include seafood, smoked salmon, oysters, salad (Caesar salad, with walnuts and pears, Cobb salad), vegetables, muesli…
A good fast menu could also include already cut fresh fruit – often served with yogurt-, sweet crepes with jam or maybe Nutella, chocolate cakes or muffins. For those who are vegetarian, specific fast brunch menus should make allowance of meatless dishes.
Both alcoholic and nonalcoholic beverages are served with fast brunch. Among those not to be missed you can find coffee (espresso, cappuccino, American, Turkish), tea (green, Indian, herbal, flavored), fresh juice (Orange, Strawberry, Pineapple...), water still or sparkle. But you can also include well known alcoholic drinks like Champagne, Italian Prosecco, Red and White wine, Gin and Tonic, Bloody Mary and Irish Coffee.
Last, but not least, it’s the speed ingredient which completes the eating experience with a much appreciated velocity in serving and consuming.
If you choose dishes properly, fast brunch can be healthy.
For example, salads and fresh fruit are good for health and also have more flavor than other options.
Thanks to the “fast” feature, you can spend more time with your loved ones without having to go to the supermarket and then cook.
Fast brunch costs are modular and can be made affordable for anyone.